This Privacy Policy describes how WestK.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

• Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, viewed products, search terms, and interactions with the Site.

• Purpose of collection: to load the Site accurately and analyze Site usage for optimization.

• Source of collection: collected automatically using cookies, log files, web beacons, tags, or pixels.

• Disclosure for a business purpose: shared with our processor Shopify.

• Examples of Personal Information collected: name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number.

• Purpose of collection: to fulfill our contract, process payments, arrange shipping, provide invoices, confirm orders, communicate with customers, screen for fraud, and provide relevant product information or advertising.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our processor Shopify, Amazon, and wholesale partners.

• Examples of Personal Information collected: name, billing and shipping addresses, payment information, email address, and phone number.

• Purpose of collection: to provide customer support.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our Help Desk services.

The Site is not intended for individuals under 18 years old. We do not knowingly collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us for removal.

We share your Personal Information with service providers to help provide our services and fulfill our contracts with you. For example:

• We use Shopify to power our online store. Read more about Shopify’s privacy practices here: Shopify Privacy Policy.

• We may share information to comply with laws, respond to legal requests, or protect our rights.

We use your Personal Information for targeted advertisements or marketing communications. For example:

• We use Google Analytics to understand how customers use the Site. Read more: Google Privacy Policy. Opt-out: Google Opt-Out.

• We use marketing partners such as Klaviyo, Facebook, and Instagram to share usage data and personalize advertising.

• Opt out of targeted advertising:

  • Facebook: Facebook Ad Settings

  • Google: Google Ad Settings

  • Bing: Bing Ad Settings

  • Digital Advertising Alliance: Opt-Out Portal

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

We use your Personal Information to provide our services, process transactions, fulfill orders, and notify you about new products, services, and promotions.

We retain your Personal Information only as long as necessary for its intended purpose or to comply with legal obligations. If you wish to delete your data, please contact us.

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

We process your personal information in accordance with the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”). If you are a resident of California, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. We do not discriminate against California residents who exercise any of their rights described in this Privacy Policy.

Right to Know of Personal Information Collected

You have the right to request what personal information we collected, used, disclosed, and sold about you within the preceding 12 months. Once we receive your request and confirm your identity, we will disclose to you information we have collected about you, as required by the CPRA.

Right to Have Personal Information Deleted

You have the right to request the deletion of your personal information that we collect or maintain.

Once we receive your request and confirm your identity, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. Such exceptions include, but are not limited to, when the personal information is necessary to complete a transaction or provide goods or services to you, detect security incidents, comply with the law, and for internal uses reasonably aligned with your expectations.

Right to Opt-Out of the Sale of Personal Information to Third Parties

You have the right to opt-out of the sale of your personal information to third parties. We do not sell Personal Information as the term “sell” is commonly understood to require an exchange for money. However, the use of advertising and analytics cookies on our website is considered a “sale” of Personal Information as the term “sale” is broadly defined in the CPRA to include both monetary and other valuable consideration. Our “sale” is limited to our use of third-party advertising and analytics cookies on our website that get access to your personal information in order to assist us with analyzing our marketing effectiveness and providing you with tailored content and advertising based on your interactions with our or other websites.

Exercising Your Rights

If you would like to exercise your right to access or delete the personal information we have collected about you, please contact us through the request form below. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at: hello@westk.com .

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

For questions or requests regarding your order contact us in any of the way below:

• In the chat support window on the lower right hand side of the screen.

• Email: help@westk.com

• Mail: WestK, Inc., 540 E. 31st St., Los Angeles, CA 90011, United States

Last updated: March 6th, 2025